Midwich acquires SF Marketing

Led by

Eamonn J. Flaherty

Counsel

Toronto

Julien Morier

Partner

Montréal

Jamie Eichenbaum

Partner

Montréal

Myriam Bensadoun-Amato

Associate

Montréal

Lawrence Witt

Partner

Montréal

Andrew Etcovitch

Senior Counsel

Montréal

Jessica Modafferi

Associate Counsel

Montréal

Eric Dufour

Partner

Toronto

Luc-Antoine Manneh

Partner

Montréal

Alexandre Ajami

Partner

Montréal

On June 7, 2023, Midwich Group PLC (Midwich) announced that it had agreed the purchase of S.F. Marketing Inc. (SFM), a specialist in value-add audio video distributor in Canada for an enterprise value of up to C$44.3 million.

Midwich is a global specialist audio visual distributor to the trade market with operations across the UK and Ireland, Continental Europe, Asia-Pacific and North America.

Miller Thomson advised Midwich with a team led by Eamonn Flaherty and Julien Morier (Corporate/M&A), and comprised of Jamie Eichenbaum, Myriam Bensadoun-Amato, Jessica Modafferi (Corporate/M&A), Lawrence Witt (Labour & Employment), Andrew Etcovitch (Tax), Eric Dufour (Competition/Foreign Investment), Luc-Antoine Manneh (Financial Services) and Alexandre Ajami (IP/Privacy).