Muck Rack Acquires Keyhole
Counsel to shareholders of Keyhole, a social listening and analytics platform, with respect to its sale to Muck Rack
Lead by
Max Spearn
Jaclyne Reive
Miller Thomson acted as counsel to the shareholders of Keyhole, a social listening and analytics platform, with respect to their sale of Keyhole to MuckRack. The purchase closed on August 31, 2024 and marks Muck Rack’s first acquisition in Canada.
Muck Rack aims to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. It is a public relations management platform and combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement.
Keyhole is a leading social listening and analytics platform that empowers businesses to monitor, analyze, and understand real-time social media conversations. Since its founding in 2009, Keyhole has provided organizations with actionable insights into social media trends, influencer impact, and brand perception across major platforms like Instagram, X (formerly Twitter), Facebook, and TikTok. Trusted by global brands, agencies, and PR professionals, Keyhole’s technology helps users make data-driven decisions to enhance their social media strategies and protect their online reputation.
Miller Thomson advised the shareholders of Keyhole with a team led by Max Spearn and Jaclyne Reive, and comprised of Andrea Chiu (Corporate/M&A), Stuart Chaimberg (Transactions and Leasing) Karen Durell (IP/IT), David Tsai (L&E), Tamara Farber (Environment), Andrew Etcovitch (Tax), Meaghan Martin, Linda Spina (Paraprofessionals), and Omar M’Hiri (Student).