Marketing, Advertising & Product Compliance Communiqué

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October 11, 2016

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Amendments to The Canadian Code of Advertising Standards, Including Guidelines Regarding Disclosures in Testimonials and Endorsements, Now In Effect

Catherine Bate, Eugenia (Evie) Bouras | Toronto

Advertising Standards Canada (“ASC”) has made significant changes to The Canadian Code of Advertising Standards (“Code”). Effective as of October 3, 2016, amendments include new guidelines requiring disclosure of any material connection between an endorser and the supplier in online...

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