Miller Thomson sparks a brand evolution

August 16, 2023 | Calgary, Edmonton, London, Montréal, Regina, Saskatoon, Toronto, Vancouver, Vaughan, Waterloo Region

Miller Thomson is excited to announce the unveiling of our brand refresh, which embodies our commitment to delivering exceptional legal services while embracing the evolving needs of our clients and the legal industry.

The firm has built a strong reputation for its expertise, integrity, and dedication to client success. As the legal landscape continues to evolve, so has the Miller Thomson brand.

The brand refresh reflects the firm’s forward-thinking approach, while remaining grounded in its core values. The new brand identity is centered around a contemporary and modern look that  conveys our brand personality traits of being entrepreneurial, driven, relevant, relatable, open-minded and approachable.

Highlights of the refresh:

  • The brand refresh is not a complete rebranding exercise but rather a brand evolution that builds on the framework of our existing brand, with its recognizable logo and wordmark
  • The brand evolution features a renewed visual identity and colour palette with a bright, fresh and bold esthetic.
  • The logo has been refined with enhanced typography, improving the visibility of the firm’s name. The firm’s ubiquitous “spark” remains, with a transition to a single colour representing our inclusive approach to working with our clients, our people and the communities in which we work and live.