Midwich Acquires SF Marketing

June 7, 2023

On June 7, 2023, Midwich Group PLC (Midwich) announced that it had agreed the purchase of S.F. Marketing Inc. (SFM), a specialist in value-add audio video distributor in Canada for an enterprise value of up to C$44.3 million.

Midwich is a global specialist audio visual distributor to the trade market with operations across the UK and Ireland, Continental Europe, Asia-Pacific and North America.

Miller Thomson advised Midwich with a team led by Eamonn Flaherty and Julien Morier (Corporate/M&A), and comprised of Jamie Eichenbaum, Myriam Bensadoun-Amato, Miranda Ciavaglia, Jessica Modafferi (Corporate/M&A), Lawrence Witt, Alessandra Pecoraro (Labour & Employment), Jean-Martin Lambert, Safie Diallo (Real Estate), Andrew Etcovitch (Tax), Cassandra Modafferi (Environment), Eric Dufour (Competition/Foreign Investment), Luc-Antoine Manneh (Financial Services) and Alexandre Ajami (IP/Privacy).