On April 12, 2022, Viral Nation Inc. (“Viral Nation”) announced the completion of a minority investment round led by Eldridge Industries and comprising of Maverix Private Equity, for a combined total of $250 million. The transaction includes $150 million upfront and another $100 million over the next 18 months.
Viral Nation is a global digital media innovation group that powers the social ecosystem through integrated solutions that align strategy, talent, media, and technology. Viral Nation includes full-service digital and social agency, VN Marketing; creator and athlete-influencer management agencies, VN Talent and VN Sports; and software division, VN Tech.
Miller Thomson advised Viral Nation with a team comprised of Ken Chun, Max Spearn, Kevin Refah, Madison Derraugh (Corporate/M&A); Ron Choudhury, Carolyn Inglis (Corporate Tax); Karen Durell (IP/IT); as well as Michelle MacGillivray (Employment).