Intellectual Property (IP) and Information Technology (IT) Law Practice Group Alert

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July 16, 2015

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Using Big Data for Targeted Advertising Could Violate Canadian Privacy Law

Lisa Abe-Oldenburg

On April 7, 2015, the Privacy Commissioner of Canada ruled in its Report of Findings #2015-001 against Bell, one of Canada’s largest telecommunications companies. The Commissioner ruled Bell’s targeted advertising program violated federal privacy law, the Personal Information Protection and Electronic...

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