{"id":7575,"date":"2023-02-02T15:37:38","date_gmt":"2023-02-02T20:37:38","guid":{"rendered":"https:\/\/www.millerthomson.com\/deals-cases\/audi-launches-audi-red-in-partnership-with-bimm\/"},"modified":"2024-09-12T15:26:21","modified_gmt":"2024-09-12T19:26:21","slug":"audi-launches-audi-red-in-partnership-with-bimm","status":"publish","type":"deals-cases","link":"https:\/\/www.millerthomson.com\/fr\/transactions-et-causes\/audi-launches-audi-red-in-partnership-with-bimm\/","title":{"rendered":"Audi lance Audi RED en partenariat avec BIMM"},"content":{"rendered":"

Le 2\u00a0f\u00e9vrier\u00a02023, BIMM a annonc\u00e9 s\u2019\u00eatre associ\u00e9 \u00e0 Audi afin de r\u00e9volutionner la fa\u00e7on dont les clients interagissent avec les v\u00e9hicules de luxe gr\u00e2ce \u00e0 une nouvelle coentreprise qui sera connue sous le nom d\u2019Audi Red Inc. (pour Rapid Experience Development). Cette nouvelle coentreprise sera une agence nord-am\u00e9ricaine qui se consacrera \u00e0 l\u2019identification et \u00e0 la cr\u00e9ation d\u2019exp\u00e9riences clients personnalis\u00e9es pour l\u2019ensemble de l\u2019\u00e9cosyst\u00e8me num\u00e9rique d\u2019Audi.<\/p>\n

BIMM est une importante agence du domaine de l\u2019exp\u00e9rience client qui travaille \u00e0 la cr\u00e9ation de parcours utilisateurs simples et ax\u00e9s sur les donn\u00e9es. L\u2019agence combine la technologie, les donn\u00e9es et le design pour concevoir des exp\u00e9riences de marque pour le consommateur d\u2019aujourd\u2019hui.<\/p>\n

L\u2019\u00e9quipe de Miller Thomson qui a conseill\u00e9 BIMM \u00e9tait dirig\u00e9e par Andrew Cohen et compos\u00e9e d\u2019Alexandre Hebert et Eric Dufour (r\u00e9glementation); ainsi que d\u2019Andrew Etcovitch (droit fiscal).<\/p>\n","protected":false},"author":92,"template":"","class_list":["post-7575","deals-cases","type-deals-cases","status-publish","hentry"],"acf":[],"yoast_head":"\nAudi lance Audi RED en partenariat avec BIMM | Miller Thomson<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.millerthomson.com\/fr\/transactions-et-causes\/audi-launches-audi-red-in-partnership-with-bimm\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audi lance Audi RED en partenariat avec BIMM | Miller Thomson\" \/>\n<meta property=\"og:description\" content=\"Conseillers 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