( Disponible en anglais seulement )
World Trademark Review, "From K-pop to Presley: inside the trademark portfolios of the music industry’s biggest names"
Wayne Logan discusses some of the unique challenges and issues for music artists:
One is the tendency of musicians to use their personal name, noting that under most trademark regulations a surname cannot be registered. “If a musician is not able to trademark their name, then they cannot obtain ownership of the name/brand, which means there will be no multiple earnings,” says Logan.