{"id":13020,"date":"2024-10-15T22:56:06","date_gmt":"2024-10-16T02:56:06","guid":{"rendered":"https:\/\/www.millerthomson.com\/?post_type=expertise&#038;p=13020"},"modified":"2026-02-20T18:14:46","modified_gmt":"2026-02-20T23:14:46","slug":"marketing-advertising-product-compliance","status":"publish","type":"expertise","link":"https:\/\/www.millerthomson.com\/en\/expertise\/corporate\/marketing-advertising-product-compliance\/","title":{"rendered":"Marketing, Advertising and Product Compliance"},"content":{"rendered":"<div id=\"overview\" class=\"page-banner wp-block-media-text is-stacked-on-mobile is-image-fill has-media-on-the-right alignfull\" style=\"background-color: var(--wp--preset--color--base-3)\" >\n    <figure class=\"wp-block-media-text__media\">\n        <img decoding=\"async\" width=\"1920\" height=\"1098\" src=\"https:\/\/www.millerthomson.com\/wp-content\/uploads\/2024\/09\/Expertise_Marketing-Advertising-and-Product-Compliance_Featured.jpg\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.millerthomson.com\/wp-content\/uploads\/2024\/09\/Expertise_Marketing-Advertising-and-Product-Compliance_Featured.jpg 1920w, https:\/\/www.millerthomson.com\/wp-content\/uploads\/2024\/09\/Expertise_Marketing-Advertising-and-Product-Compliance_Featured-600x343.jpg 600w, https:\/\/www.millerthomson.com\/wp-content\/uploads\/2024\/09\/Expertise_Marketing-Advertising-and-Product-Compliance_Featured-1200x686.jpg 1200w, https:\/\/www.millerthomson.com\/wp-content\/uploads\/2024\/09\/Expertise_Marketing-Advertising-and-Product-Compliance_Featured-300x172.jpg 300w, https:\/\/www.millerthomson.com\/wp-content\/uploads\/2024\/09\/Expertise_Marketing-Advertising-and-Product-Compliance_Featured-800x458.jpg 800w, https:\/\/www.millerthomson.com\/wp-content\/uploads\/2024\/09\/Expertise_Marketing-Advertising-and-Product-Compliance_Featured-400x229.jpg 400w, https:\/\/www.millerthomson.com\/wp-content\/uploads\/2024\/09\/Expertise_Marketing-Advertising-and-Product-Compliance_Featured-1889x1080.jpg 1889w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>        <div class=\"page-banner-colour-bar\" style=\"background-color: var(--wp--preset--color--base-3)\" ><\/div>\n    <\/figure>\n    <div class=\"wp-block-media-text__content\">\n        <p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.millerthomson.com\/en\/\">Home<\/a><\/span><\/span><\/p>        <div class=\"page-banner-acf__innerblocks\">\n<h1 class=\"wp-block-post-title\">Marketing, Advertising and Product Compliance<\/h1>\n\n\n<p class=\"has-text-align-left has-medium-font-size\">Empower your marketing strategies with trusted legal guidance<\/p>\n\n\n\n<p>Miller Thomson houses one of Canada\u2019s premier legal practices specializing in marketing, advertising, and consumer product regulatory and compliance matters. <\/p>\n\n<\/div>\n    <\/div>\n<\/div>\n\n\n\n<p>Our dedicated team of dynamic lawyers offers responsive and practical advice tailored to your specific needs. From conceptualization to execution, we guide clients through advertising campaigns, marketing strategies, and new product launches, offering efficient and forward-thinking legal solutions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Comprehensive legal support\u00a0<\/h2>\n\n\n\n<p>Our experienced professionals provide comprehensive advice on a wide range of issues, including:&nbsp;<\/p>\n\n\n\n<ul style=\"margin-top:var(--wp--preset--spacing--x-small);margin-bottom:var(--wp--preset--spacing--x-small)\" class=\"wp-block-list\">\n<li><strong>Advertising Review and Clearance: <\/strong>Addressing false and misleading advertising, claim substantiation, and challenges from consumers, competitors, or regulators.&nbsp;<\/li>\n\n\n\n<li><strong>Promotions and Marketing: <\/strong>Handling traditional sweepstakes, as well as complex social media, viral, and user-generated campaigns; ensuring compliance with pricing and price advertising regulations.&nbsp;<\/li>\n\n\n\n<li><strong>Product Regulatory Compliance: <\/strong>Advising on packaging, labeling, advertising, product standards, and safety; navigating regulations for food, alcoholic beverages, natural health products, drugs, cannabis, tobacco, cosmetics, medical devices, vehicles, electronics, textiles, children\u2019s toys, and other consumer products; managing product recalls and incident reporting.&nbsp;<\/li>\n\n\n\n<li><strong>Consumer Protection: <\/strong>Drafting consumer agreements, including those for e-commerce and direct marketing; ensuring compliance with language and consumer protection regulations, especially in Quebec; consumer lending and related licensing, disclosure and advertising compliance.&nbsp;<\/li>\n\n\n\n<li><strong>Privacy &amp; Anti-Spam Compliance: <\/strong>Developing and implementing privacy policies and practices; ensuring compliance with Canada\u2019s anti-spam law (CASL) for email, text, and social media campaigns; telemarketing compliance; managing data protection and privacy; handling CRTC investigations.&nbsp;<\/li>\n\n\n\n<li><strong>Industry Agreements: <\/strong>Drafting and negotiating agreements related to marketing and advertising, including agency-client, co-promotions, sponsorship, talent, charitable co-promotions, confidentiality, and rights licensing agreements. Drafting and negotiating agreements related to product import\/export and sale, including manufacturing, supply, distribution, and reselling agreements.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Global reach, local expertise\u00a0<\/h2>\n\n\n\n<p>As one of two exclusive Canadian member firms of the <a href=\"http:\/\/www.galalaw.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Global Advertising Lawyers Alliance (GALA),<\/a> we offer seamless coordination of legal advice for multinational promotional programs, advertising campaigns, intellectual property, and privacy issues across various jurisdictions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Industry recognition\u00a0<\/h2>\n\n\n\n<p>Our professionals are consistently ranked as industry leaders and actively participate in shaping the advertising and marketing landscape in Canada. We regularly chair and speak at legal and industry conferences, both nationally and internationally.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\">Awards and accolades<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognized by Best Law Firms<sup>\u2122<\/sup>&nbsp;\u2013 Canada for Advertising and Marketing Law<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Miller Thomson houses one of Canada\u2019s premier legal practices specializing in marketing, advertising, and consumer product regulatory and compliance matters.<\/p>\n","protected":false},"author":100,"featured_media":12364,"parent":13014,"menu_order":0,"template":"","class_list":["post-13020","expertise","type-expertise","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing, Advertising &amp; Product Compliance Lawyers | Miller 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