{"id":53581,"date":"2026-09-01T11:13:00","date_gmt":"2026-09-01T15:13:00","guid":{"rendered":"https:\/\/www.millerthomson.com\/?post_type=deals-cases&p=53581"},"modified":"2026-09-02T08:49:45","modified_gmt":"2026-09-02T12:49:45","slug":"premiere-moisson-group-inc-enters-into-a-strategic-partnership-with-fgf-brands-inc-to-accelerate-the-growth-of-the-brand","status":"publish","type":"deals-cases","link":"https:\/\/www.millerthomson.com\/en\/deals-cases\/premiere-moisson-group-inc-enters-into-a-strategic-partnership-with-fgf-brands-inc-to-accelerate-the-growth-of-the-brand\/","title":{"rendered":"Premi\u00e8re\u00a0Moisson\u00a0Group Inc.\u00a0enters into\u00a0a strategic partnership with FGF Brands Inc. to accelerate the growth of the brand"},"content":{"rendered":"\n

Miller Thomson acted for Premi\u00e8re Moisson Group Inc. (\u201cPremi\u00e8re Moisson<\/strong>\u201d), a subsidiary of METRO Inc. (TSX:MRU), in connection with its strategic partnership with FGF Brands Inc. (\u201cFGF<\/strong>\u201d), a Canadian company that operates several bakery production facilities, including one in Quebec. <\/p>\n\n\n\n

In connection with this transaction, which had an aggregate consideration of $90 million, FGF acquired the bread and pastry production facility in Baie-D\u2019Urf\u00e9, as well as certain production lines in Vaudreuil-Dorion. FGF will now be responsible for the production and distribution of Premi\u00e8re Moisson products sold in grocery stores, in addition to serving customers in the institutional sector. Premi\u00e8re Moisson retains ownership of its brand, its network of 25 stores across Quebec, its in-store artisanal production operations, and its French pastry manufacturing facilities in Vaudreuil-Dorion, which will continue to supply its store network exclusively. <\/p>\n\n\n\n

Founded in 1992, Premi\u00e8re Moisson has become a leading name in artisanal baking in Quebec, renowned for the quality, freshness, and authenticity of its products. <\/p>\n\n\n\n

Miller Thomson advised Premi\u00e8re Moisson on this transaction with a team led by Julien Morier and comprised of Josyane Ledoux and Andrea Kabbash (M&A), Alexandre Ajami (Technology, IP and Privacy), Jaclyne Reive, Andrea Chiu, and Alissa Ricioppo (Agribusiness and Food Production), Eric Dufour (Competition), Steven Chaimberg and Chantal Joubert (Transactions and Leasing), Andrew Etcovitch and Marie-H\u00e9l\u00e8ne Tremblay (Tax), Lawrence Witt (Labour and Employment), Hugh Wright (Pensions and Benefits), and Tamara Farber and Thierry M\u00e9ance (Environment). <\/p>\n\n\n\n

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