Miller Thomson acted as counsel to the shareholders of Keyhole, a social listening and analytics platform, with respect to their sale of Keyhole to MuckRack. The purchase closed on August 31, 2024 and marks Muck Rack\u2019s first acquisition in Canada.<\/p>\n\n\n\n
Muck Rack aims to enable organizations to build trust, tell their stories and demonstrate the unique value of earned media. It is a public relations management platform and combines media database, monitoring and reporting for seamless team collaboration, pitching and measurement.<\/p>\n\n\n\n
Keyhole is a leading social listening and analytics platform that empowers businesses to monitor, analyze, and understand real-time social media conversations. Since its founding in 2009, Keyhole has provided organizations with actionable insights into social media trends, influencer impact, and brand perception across major platforms like Instagram, X (formerly Twitter), Facebook, and TikTok. Trusted by global brands, agencies, and PR professionals, Keyhole\u2019s technology helps users make data-driven decisions to enhance their social media strategies and protect their online reputation.<\/p>\n\n\n\n
Miller Thomson advised the shareholders of Keyhole with a team led by Max Spearn and Jaclyne Reive, and comprised of Andrea Chiu (Corporate\/M&A), Stuart Chaimberg (Transactions and Leasing) Karen Durell (IP\/IT), David Tsai (L&E), Tamara Farber (Environment), Andrew Etcovitch (Tax), Meaghan Martin, Linda Spina (Paraprofessionals), and Omar M\u2019Hiri (Student).<\/p>\n","protected":false},"author":92,"template":"","class_list":["post-27421","deals-cases","type-deals-cases","status-publish","hentry"],"acf":[],"yoast_head":"\n