Richard Leblanc quoted in Franchise Times article on international expansion

April 30, 2014 | Richard D. Leblanc | Toronto

Franchise Times, "Oh, Canada - U.S. brands aren’t so cool there, but with work still do well"

Expanding to Canada first makes sense. But there’s more to our neighbor to the north than many franchisors take into account. Here are some of the rewards and red flags about international expansion there.

When the U.S. Commercial Service’s foreign posts evaluate the likelihood of U.S. companies finding franchise partners in their country, one of the phrases the specialists use is: “Likes American brands.” America is the cool kid on the block for countries in Asia and even the Middle East.