Alexandre Ajami is quoted in World Trademark Review blog article on geographical indication (GI) rights

September 25, 2017 | Alexandre Ajami | Montréal

World Trademark Review, "New opportunities for GI protection in Canada; food brands warned to tread carefully"

The article discusses the changes that have been made to Canada’s system of GI rights as a result of amendments to Canada’s Trademarks Act. Alexandre Ajami makes predictions as to how these changes will affect filings for GI, in addition to the pitfalls faced by food companies:

“Corporations often forget to make searches when using terms generically, and may infringe GIs without realising it. They may also not be aware that the exemptions for pre-existing trademark GIs do not extend to other pre-existing uses.”

For more information, see full article.