On January 10, 2017, the kyu collective, part of Japanese holding company Hakuhodo DY Holdings (“HDY”), announced that Toronto-based BEworks was the latest company to join the collective.
HDY is an integrated advertising and communication agency group. kyu, headquartered in New York and with a global remit, is a strategic operating unit of HDY created to help drive the continuous enhancement of specialization and innovation in the Hakuhodo DY Group. BEworks is the world’s first firm dedicated to the practice of applying behavioral economics to solving business and governmental challenges.
BEworks will join kyu’s diverse group of member companies: creativity and commerce conference company C2 International, digital content and design firm Digital Kitchen, global design company IDEO, branding agency Red Peak, creative ad agency Sid Lee and transformation company SYPartners.
Miller Thomson advised kyu in this transaction with a team that included Keyvan Nassiry (client relationship); Andrew Cohen, Alexandre Hébert, Isabella Covino and Grégory Morin-Maltais (corporate/M&A); David Tsai (employment); and Andrew Etcovitch (tax).